Orangutan Breaks
| March 17th, 2010
A few weeks ago Greenpeace briefed us to come up with creative campaign ideas and designs which would help Greenpeace put pressure on Nestlé by deriding their famous KitKat brand. The objective of campaign was to encourage Nestlé to stop using palm oil grown on Indonesian land which should be rainforest and should be home to Orangutans.
Responding to the brief we mirrored KitKat’s branding, twisting it so that the Orangutans became the ones asking for a break – a break from Nestlé’s indifference to their destruction. The thinking here was “who could resist a serious environmetal message coming from a pissed-off but rather likable orange human relative?” For added snap we methodically reworked the KitKat branding, including redrawning the KitKat logo to say ‘Killer’.
The campaign was launched, people dressed as Orangutans ran wild at the Nestlé UK HQ and Nestlé told YouTube to take down this video. They’re having a good long think about what to do next, taking a break from the harm they cause.
Find out more about the campaign on Greenpeace’s UK site and if you’d like to discuss creative things with Paul call him on 07812 038655 or email him.
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