Archive for July, 2009

Fun!

| July 30th, 2009

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Julia offers school events photography for free, with print-ready photographs available for download, in the local area of East Dulwich. If you would like an event covered, please call Julia on 07966 332841 or email me.

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Sunshine, cakes, costumes, dancing and loads, loads more!

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The New School?

| July 23rd, 2009

New school logos

These new logo designs for the Goodrich Community Primary School take the traditional format of a shield and furl and update it.

The busiest design has the crest packed with visual references to what goes on in my local school every day; questions, computers, friendship and multi-culturalism. The calmest design is a simple furl with a pencil. Here are all the permutations the design.

Maybe one of these designs will one day be the official Goodrich Community Primary School logo.

Until then they can be the unofficial school logos.

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The Best Kids

| July 22nd, 2009

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A choice selection of photographs of children and families.

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If you would like to discuss commissioning Julia to photography your children please call 07966 332841 or email her.

Knowing Logos

| July 15th, 2009

A fine selection of logos

It’s never easy making a symbol which functions, communicates meaning and excites, designing logos has to be one of the most absorbing and headache causing of activities a graphic designer ever gets involved in. Bringing together and making visual sense of functional necessity, meaning and the need for excitement informs the rules I follow when designing logos.

1. Functionality: A logo has to stand up to being used at almost any scale and to remain clear even if reproduced in one colour.

2. Meaning: A logo must always be meaningful, it’s form, type and colour communicate what an organisation or thing stands for. That’s an emotional engagement with the public, not to be made casually.

3. Excitement: Logos should create a buzz by doing something which visually which obliges it’s audience to form a positive opinion of it. This ‘something’, the thing which makes a logo sing takes many forms and is different from project to project. In the case of the New Inn logo it’s the extreme complexity of the pattern which does it, with the Wavebus logo it’s the rational simplicity.

The logos in this gallery are taken from branding projects for campaigns, NGOs, bars, clubs and digital consultants.

Need a logo or brand designing? Contact Paul.

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