OneAnother

A few weeks ago Greenpeace briefed us to come up with creative campaign ideas and designs which would help Greenpeace put pressure on Nestlé by deriding their famous KitKat brand. The objective of campaign was to encourage  Nestlé to stop using palm oil grown on Indonesian land which should be rainforest and should be home to Orangutans.

Responding to the brief we mirrored KitKat’s branding, twisting it so that the Orangutans became the ones asking for a break – a break from Nestlé’s indifference to their destruction. The thinking here was “who could resist a serious environmetal message coming from a pissed-off but rather likable orange human relative?” For added snap we methodically reworked the KitKat branding, including redrawning the KitKat logo to say ‘Killer’.

The campaign was launched, people dressed as Orangutans ran wild at the Nestlé UK HQ and Nestlé told YouTube to take down this video. They’re having a good long think about what to do next, taking a break from the harm they cause.

Find out more about the campaign on Greenpeace’s UK site and if you’d like to discuss creative things with Paul call him on 07812 038655 or email him.

A world of living things is what Greenpeace campaigns to protect so when their London office asked me to design a t-shirt to sell on to their members I designed this ‘Living Earth’ image.

The t-shirts are in production but only available to members of Greenpeace so if you want one of these t-shirts you’re going to need to get active with Greenpeace.

The Cake Sale

Here’s a taster of a brand we’re making for The Cake Sale, a recent start-up which is going to sell great cakes, cookies, muffins and brownies in the workplace. 25% of their profits will be going to the brilliant Kids Company.

The pics here show the mocked-up packaging we created for a meeting at the Kids Co. There’ll be more to show you very soon as we design a website and get the packaging printed and deliveries start to offices all over London.

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If you’re interested in having great cakes for a good cause in your office go to The Cake Sale’s homepage and send Michelle a message.

Need of some tasty branding yourself? Call Paul on 07812 038655 or email him.

Flow Interactive’s new identity

User Centred Design consultants Flow Interactive asked us to design a them fresh identity. They wanted a logo which showed them to be as innovative and creative as their media clients. It had to look a bit cool, not tight jeans cool, but enough to dispell ideas of usability experts being dull.

To find out what they really needed we moved in for a few days and holed up in one of their fantastic work rooms – with brilliant floor to ceiling white boards. In their Clerkenwell office we spent that time getting a feel for their culture, observing their working process, interviewing staff and discussing design ideas.

By focusing on expressing the spirit of it’s creative consultancy business we created an identity for Flow which was entirely theirs. The script logo was borne of both their name and the amount of drawing Flow staff do. Devised to appear hand-drawn yet planned, warm and professional, it was to be used in any one of six colours derived from Post-it note colours.

We hit on the idea that the Flow brand would be well represented by using images of the office and the human industry of the place. These photos were allied with the brand colours to make the business cards and compliments slips conversation starters as well as practical objects. The letterhead was clean, printed in four versions with different a coloured logo on each. These letterheads also bore the company’s new strapline which we also helped create.

Flow agreed to printing their stationery set on a gorgeous sustainable paper, GF Smith’s FSC approved Zen Pure White.

Designing an identity for design consultants was a sometimes awkward situation to be in, constantly challenging but fascinating and fun. We think the work shows that.

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If you’re in need of an identity or simply like (or dislike) what we did for Flow please do comment, call 07812 038655 and speak to Paul or email him.

Cattle, beef and leather products and factories may seem an obscure subject for a set of drawings. It is. They were made whilst I researched the recent project, the Slaughtering the Amazon report.

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